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Rick Agajanian

CPO/ VP PRODUCT

B2B SAAS   |   SMB & Fintech

B2B SaaS Product Executive with over 15 years of experience in Small Business Solutions with expertise in Fintech, Energy, Fleet, and Field Service industries. Skilled at scaling teams from less than 10 to 50+ including product, design, business intelligence, and AI.  Experience driving company growth from $40M to more than $200M in revenue.

Private Equity  •  Board Relations  •  Merger & Acquisition (M&A) 

Product-Driven Growth  •  Team Building  • Client Advisory Boards 

Client Success •  Go to Market Strategy  •  Pricing Strategy  

R&D Productivity  •  Portfolio Scaling  •  Metrics & KPIs 

Revenue Growth •  R&D Budgets  •  Change Management 

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2025 User Conference Keynote

Beyond Service User Conference hosts over 1,000 Field Service professionals for 4 days of workshops, training, industry insights, professional networking and fun.  More than 20 Product and Design team members participate in staffing the event each year.

Work Experience

2020 - 2025

2016 - 2020

2015 - 2016

Chief Product Officer/ VP:  WORKWAVE

Operating in the Field Service B2B SaaS software industry, WorkWave is a Private Equity-owned organization employing 600+.  Technology Product Executive managing a cross-functional team of 50+ members, including product management, design, AI, and business intelligence professionals

Product Director:  WORKWAVE

Drive Workwave’s flagship product to be the prominent market leading B2B SaaS software for the pest control industry. Launched WW Payments, a Fintech Payfac platform to process payment transactions: Credit Card, ACH and banking

Senior Product Manager:  NRG SOLAR

Operating in the Energy sector, NRG is a Publicly Held organization employing approximately 400 in the solar division. Founded Product Management function within the newly formed solar technology division.  Creating the team, processes and methods for managing all software in portfolio.

2011 - 2015

Product Director:  RADIATE MEDIA

Operating in the Broadcast Media sector, Radiate Media was a Privately Held organization employing 100. Built a new product team for a divested asset company with the objective of revitalizing technology through innovation and appealing to new investors

2004 - 2011

Senior Product Manager:  HERE MAPS / NAVTEQ

Operating in the Automotive and Mobile sector, Here Maps is a Publicly Held organization employing 2,000. Developed the product strategy for a cross-platform suite of mapping, traffic and navigation B2B SaaS solutions across web, mobile, and automotive (telematics/connected-car) platforms

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Industry Publications

Engagement & Promotion through Industry Media

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Beyond Service Podcast

Host of WW Podcast focused on engaging Pest Control industry as they transform with the changing environmental and market conditions of 2022.   

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