Rick Agajanian
CPO/ VP PRODUCT
B2B SAAS | SMB & Fintech
B2B SaaS Product Executive with over 15 years of experience in Small Business Solutions with expertise in Fintech, Energy, Fleet, and Field Service industries. Skilled at scaling teams from less than 10 to 50+ including product, design, business intelligence, and AI. Experience driving company growth from $40M to more than $200M in revenue.
Private Equity • Board Relations • Merger & Acquisition (M&A)
Product-Driven Growth • Team Building • Client Advisory Boards
Client Success • Go to Market Strategy • Pricing Strategy
R&D Productivity • Portfolio Scaling • Metrics & KPIs
Revenue Growth • R&D Budgets • Change Management
2025 User Conference Keynote
Beyond Service User Conference hosts over 1,000 Field Service professionals for 4 days of workshops, training, industry insights, professional networking and fun. More than 20 Product and Design team members participate in staffing the event each year.
Work Experience
2020 - 2025
2016 - 2020
2015 - 2016
2011 - 2015
2004 - 2011
2025 -
Product Growth Advisor: INDEPENDENT
Product and Growth Advisor to B2B SaaS and Fintech companies, helping executive teams accelerate revenue, improve product-market fit, and scale go-to-market execution
Chief Product Officer/ VP: WORKWAVE
Operating in the Field Service B2B SaaS software industry, WorkWave is a Private Equity-owned organization employing 600+. Technology Product Executive managing a cross-functional team of 50+ members, including product management, design, AI, and business intelligence professionals
Product Director: WORKWAVE
Drive Workwave’s flagship product to be the prominent market leading B2B SaaS software for the pest control industry. Launched WW Payments, a Fintech Payfac platform to process payment transactions: Credit Card, ACH and banking
Senior Product Manager: NRG SOLAR
Operating in the Energy sector, NRG is a Publicly Held organization employing approximately 400 in the solar division. Founded Product Management function within the newly formed solar technology division. Creating the team, processes and methods for managing all software in portfolio.
Product Director: RADIATE MEDIA
Operating in the Broadcast Media sector, Radiate Media was a Privately Held organization employing 100. Built a new product team for a divested asset company with the objective of revitalizing technology through innovation and appealing to new investors
Senior Product Manager: HERE MAPS / NAVTEQ
Operating in the Automotive and Mobile sector, Here Maps is a Publicly Held organization employing 2,000. Developed the product strategy for a cross-platform suite of mapping, traffic and navigation B2B SaaS solutions across web, mobile, and automotive (telematics/connected-car) platforms
Industry Publications
Engagement & Promotion through Industry Media
Beyond Service Podcast
Host of WW Podcast focused on engaging Pest Control industry as they transform with the changing environmental and market conditions of 2022.